![Date](https://www.lucreid.com/wp-content/themes/disciple/images/24.png)
The following is not an actual advertising campaign, but it should be. It’s the work of copywriter Matt Kapler, of whom I sadly know very little except that I admire his style. I hope you enjoy this brief digression.
![](https://www.lucreid.com/wp-content/themes/disciple/images/18.png)
The following is not an actual advertising campaign, but it should be. It’s the work of copywriter Matt Kapler, of whom I sadly know very little except that I admire his style. I hope you enjoy this brief digression.